After announcing plans last week to sell BTC in order to raise cash, Strategy said it sold 3,588 Bitcoin over the past week, generating $216 million in proceeds.
Specifically, from June 29 to June 30, the company sold 1,363 BTC, raising approximately $80.8 million at an average selling price of $59,256 per BTC.
Between July 1 and July 5, Strategy sold an additional 2,225 BTC, generating around $135.2 million at an average price of $60,773 per BTC.
This is the second time the company has publicly disclosed BTC sales in 2026, following a symbolic sale of 32 BTC at the end of May, which had already caused significant panic in the market at the time.
Strategy’s Bitcoin holdings declined from 846,000 BTC to 843,775 BTC, valued at approximately $52.3 billion, while the company is currently sitting on an estimated unrealised loss of $11.6 billion, alongside roughly $2.55 billion in cash.
Strategy’s BTC portfolio statistics. Droptabs screenshot taken at 07:35 PM on July 6, 2026.
Strategy said the entire $216 million raised from the Bitcoin sale will be used to meet obligations related to preferred shares during the current month and quarter. This is also the first time the company has implemented its previously announced Digital Credit Capital Framework, which allows Strategy to sell part of its Bitcoin holdings when necessary to support liquidity and optimise its capital structure.
Analysts believe this was an inevitable outcome after Strategy’s main MSTR shares and STRC preferred shares declined sharply as the company’s financial position weakened alongside Bitcoin prices. This forced Strategy to prioritise support for its share price in order to avoid backlash from MSTR shareholders and STRC investors receiving interest payments.
It remains unclear whether the company will continue selling Bitcoin next week. However, now that Strategy has openly begun selling BTC, many members of the crypto community argue that the firm has shifted from being a “Bitcoin treasury company” toward functioning more like a hedge fund, carrying large investment losses while still needing to manage interest obligations on preferred shares and debt-like instruments.
Other digital-asset treasury companies may also be under pressure, as the market leader has begun selling while many of its peers remain exposed to substantial unrealised losses after buying cryptocurrencies near market highs.
Still, many observers agree that selling Bitcoin may be the best option available to Strategy in order to untangle the financial pressures it created and avoid a potential “death spiral” involving BTC, MSTR and STRC prices.
News of Strategy’s Bitcoin sale quickly pushed BTC down by nearly $2,000, sending the price toward the $61,900 area.
BTC price movement over the past 24 hours. CoinGecko screenshot taken at 07:35 PM on July 6, 2026.
